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| The CRM solutions implemented by Icreon provide organizations with an effective means to increase customer loyalty and profitability. At Icreon, we assist organizations, across domains, in customizing, integrating and implementing CRM systems with their existing processes. Our CRM solutions enable organizations to better understand and analyze customer needs and behaviors in order to develop and maintain long lasting relationships with customers. The CRM solutions developed by Icreon are designed to reduce costs and increase profitability by building customer loyalty. A detailed study and analysis of clients’ requirements and their business processes, by our CRM consultants, enable us to tailor our solutions in a manner so as to provide them with the best possible solution. |
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| Customer Relationship Management enables organizations to manage and maintain relationships with their existing as well as potential customers. CRM is customer-centric and ensures that company policies match customers’ needs. CRM systems are applications that can be used to gather and share information, about customers, across relevant functional departments such as sales, marketing, customer service, and human resources, ensuring that customer requirements are fulfilled. The information stored in the system can be analyzed and assessed to identify customers and personalize interactions with them, resulting in greater customer loyalty and thus leading to increased profitability. |
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| BENEFITS |
The benefits that our CRM solutions provide organizations with include: |
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Enables marketing departments to identify and profile customers and target marketing campaigns and promotions accordingly. |
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Organizations can forge long lasting relationships with their customers by providing them with better and personalized services. |
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Better and informed decisions can be taken helping in effective cross-selling and up-selling of products. |
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Provides for streamlined sales and marketing processes. |
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Provides sales personnel with opportunities to close deals faster through quicker responses to customer leads. |
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Customer history can be easily retrieved at the time of interaction which leads to improved call center services. |
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By tracking and profiling existing customers, organizations can easily identify and target potential customers. |
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Reporting tools help in analyzing customer requirements, measuring performance and forecasting trends. |
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A CRM implementation ensures greater transparency in operations. |
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Every transaction and interaction with a customer is stored in a customer database. |
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| COMPONENTS |
| An effective CRM system provides for the integration of the following components: |
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Customer Database: A CRM solution enables the creation and maintenance of a customer database. Details about customers such as demographics, buying patterns, preferences etc can be gathered and stored. |
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Sales Force Automation: The sales management tasks such as administration, lead management, client account management, sales forecasting etc. can be automtaed through a CRM system. |
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Customer Service: It also automates the processes of gathering and responding to customer requests, complaints and enquiries. |
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Marketing: The CRM system automates all marketing related activities from marketing management to surveys, campaigning and analysis. |
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Research & Analysis: Reporting and analysis tool enable organizations to better understand and analyze customer information. |
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| MODES OF DEVELOPMENT |
| Depending on individual requirements and the complexity of the solution, Icreon offers the following modes of development: |
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Off-the-shelf products: CRM software packages offering a wide array of functionalities and features can easily customized to suit business requirements thereby lowering development time and leading to higher cost effectiveness. Icreon helps its client to implement solutions by integrating and customizing the various packages to suit their individual requirements. |
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Grounds-up development: If the complexity of the solution is high or if the desired functionalities are not available through off-the-shelf products or if a more robust and scalable platform is required, the grounds-up development mode is preferred. |
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| Icreon possess the desired knowledge and expertise to develop solutions from scratch, to meet the individual requirements of clients. Our extensive experience in various platforms and framework such as the .net framework enable us to offer the best possible solution to our clients. |
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"Icreon’s personnel are highly
qualified. From executives to designers, each has been extremely
helpful throughout the entire process. In addition to helping
create my company’s website, they have implemented key
software programs that is necessary to achieve higher customer
service and wider market place potential. During the creation
of my website, I had worked with numerous businesses, but Icreon’s
dedication to quality customer service separates them from the
others. it has been a pleasure working with them, and I am very
sure you will feel the same way..." |
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MICROSOFT
DYNAMICS NAV
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ERP
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