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Imagine TV
Unique, break-through reality programming and soul stirring dramas beyond imagination!
In an effort to enable their viewers across the world, experience the world of drama and emotion, Imagine TV - owned by Turner General Entertainment Networks India Pvt. Ltd – a leading Hindi Entertainment channel, wanted a webs solutions company to create a web presence for the channel across different geographies viz. US & Canada, India, UK and the Rest of the World, based on their target audience. Furthermore, the website was a complete entertainment package that went beyond to also provide information on what’s the latest on the channel. |
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| Customer Profile |
| Owned by Turner General Entertainment Networks India Private Limited - TGEN - (a Time Warner Company) Imagine TV was launched in January 2008. Operating in the fiercely competitive Hindi GE space in India, the channel has carved an identity for itself with its unique, break-through reality programming and soul stirring dramas. |
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| Business Requirements |
| Imagine TV today boasts of a huge audience/fan base across the world. Through the revamp of the design and development of different website for different geographies, the channel aimed at providing their viewers a holistic entertainment experience as is represented by their slogan - entertain and delight! For this, they wanted a website that was rich, user interactive, clutter free and Web 2.0 website |
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| Creating Imagine TV’s Online Presence |
Designing a website for Imagine TV meant that the website had to be in tandem with the guidelines of the brand and channel packaging. At the same time, it had to be contemporary in look, feel and style; as well as include all the ingredients of the latest web trends.
Icreon, set out to reengineer the site's structure, content, and tone to match the local taste of the channel’s audience in different geographies. Using Microsoft .NET technology with SQL server 2005, and Flash, Icreon revamped their existing website. Powered by the web-based back-end interface, the website can be easily managed and updated by the administrator. |
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| What can users do on the website? |
For the viewers of the channel, the website is a treat!
To begin with, Icreon replicated the themes of the shows as the background designs. This was done to promote the hottest selling property of the channel during a month.
In addition, to promote individual shows also, a different design theme based on the show creatives was integrated. Upon clicking on a particular show, the viewers can access various details of the show including photo gallery, downloads, storyboard, character bios, recap details, and any contest being run for that particular show. In the Story Board, the user instead of watching full episodes can catch up on the latest on the show through images and content.
The most interesting aspect that has been integrated within this feature is that users of the website can watch full episode videos and the trailers of the show. For this, we integrated You-Tube videos with the solution.
Apart from providing general information on the shows and their tune-in info, the schedule of the shows has also been provided in an interactive manner. It allows viewers to not only see what is "Now Showing" – i.e. give details of the show currently playing on the channel but also lets them set email reminders for their favourite shows. |
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| Social Media integration for better user experience: |
A customized forum – “Imagine Club” has also been developed and integrated to enable viewers/users to discuss their views and opinion on the shows.
For the same, user login feature has been developed, wherein users can login by either registering on the website through their login-id or through their Facebook login id - for which we integrated the f-connect API. This feature also allows users to comment and share information about the channel, shows etc. on Facebook.
In addition, we integrated social-media plug-ins to let viewers check the news feed of Facebook and Twitter, live on the website.
This enabled the channel to provide a holistic social media experience to the user on the channel website as well, and at the same time promote the shows on popular social networking sites. |
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| Some of the other features that the users can revel in, on the website are: |
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Download section to download wallpapers of the shows in different resolutions. |
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Users can participate in contests and quizzes |
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A search feature has been integrated to find information on a particular show. This however is only limited to the database of a specific month. |
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| Administrator administering the content management: |
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| A key application that was developed and integrated with the solution was the management of the advertisements and content on the websites through back end system. Through this system an admin can manage the following: |
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Movie Gallery section that includes information like synopsis of a movie, year of its release, the director, actors and the genre. |
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Online program database and telecast schedule maintenance for all websites |
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Online event implementation (contests, polls, etc.) |
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Promotional activities and Internet Marketing campaigns (e-Newsletters, online AV's, advertisement banners, floater ads etc.) |
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| Other services provided include: |
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Implementation and monitoring of Google Adsense on the website |
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Implementation and monitoring of Google Adsense on the website |
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Server-Side Development |
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Web hosting and database maintenance |
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SEO for Imagine TV’s website |
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Implementation and monitoring of the Google Analytics for web traffic analysis and monitoring for consistent performance |
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Analytics on user participation in contents/polls etc. |
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| Benefits derived by Imagine TV: |
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Innovative content strategy |
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Interaction and visual Design |
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In-sync event & operations management for their websites |
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Interactive online contests |
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| Technologies used: |
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  SQL Server 2005 Ajax Jquery  |
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| Summary |
Icreon by rebuilding the channel’s online network and redefining their community strategy enabled Imagine TV to create an online destination for its channel lovers, and let them soak in the emotional and reality TV saga.
Log on to www.imagine.tv to get "entertained & delighted". |
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