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CAREER GUIDANCE INDIA
An Automated Query Management System |
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| CareerGuidanceIndia (CARING), a career counseling organization, required an effective Web
presence with comprehensive query management capabilities. In this effort, they teamed with
Icreon to develop CareerGuidanceIndia.com as a dynamic, database-driven Website. The Website
provides features such as "Career Explorer" & "Career Hotline", offering latest news and online
service for posting queries. At the administrator's end, Web content and queries are managed
through a database driven process. An important feature of CareerGuidanceIndia.com is an offline
query management system, customized to meet the requirements of categorization and query
management on a daily basis. |
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| Customer
Profile |
| CareerGuidanceIndia is managed by Mrs. Pervin Malhotra, Executive Director, CARING, and a
renowned career counselor & columnist for the print and electronic media. Assisting people with
career related issues the organization offers guidance to help students and professionals in
choosing the right career path. |
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| Business
Requirement |
| CARING wanted to expand as a service by establishing an effective online presence through the
dynamic Website - CareerGuidanceIndia.com. The intension was to offset the logistical & timerelated
issues that they faced in catering & responding to the countless queries received through
mail and post, on a daily basis. They required an automated query management system to
categorize and manage these queries. |
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| Automated
Query Management Services for Career Guidance Seekers |
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| Benefits |
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Centralized Query Management System
that facilitates Quick & Customized Responses |
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Specialized query handling through multi-level
administrative processes |
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Dynamic content management |
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| Technologies used
in developing this web application are: |
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| Choosing the correct career path is becoming an increasingly important & rather 'confusing'
decision for students and professionals alike. CARING offers career guidance services to people,
assisting them in making the right career decisions. In its effort to expand and cater to a wider
audience, CARING wanted to use the power of the Web. An advanced query management system
had to be incorporated, to manage queries. Earlier on, queries were received in heaps & bounds through e-mail and post, which had to be managed through a manual process. The query
management system was required to automate this process and allow easy categorization and
quick response to queries. |
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As a service, dealing with one of the most critical decisions of one's life - Career,
CareerGuidanceIndia.com reflects its purpose with powerful and easy to use features. While the
architecture design caters to the performance requirements, facilitating speedy access & response
time, the interface is catchy and attractive. The Icreon team was involved in the project right from
the requirement analysis phase. Although the project requirements changed at various phases,
there was comprehensive change management at Icreon's end. There are two different aspects of
this project - development of CareerGuidanceIndia.com user interface and an advanced Query
Management System.
CareerGuidanceIndia.com provides information about various career aspects plus the facility to post
online queries. Since the Website content required to be changed continuously, its management
had to be made fast and easy. Icreon suggested the development of this portal using ASP as the
front-end and SQL Server 2000 on the backend, to allow dynamic management of data and queries. |
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CareerGuidanceIndia.com has a unique design, driven by well-defined processes.
For example, there is a hotline on the website,
where registered users can post their queries. These queries
are received through the administrative backend and responded
to, within 48 hours.
The Query Management System has multi-level administration. The Super Administrator for the
system manages several Sub Administrators, who in turn are assigned to handle queries within their
own domains, categorized by subjects such as engineering, journalism etc. The super administrator
allots preferences to sub administrators for each query category. Queries are distributed categorywise,
and are assigned to the person with the highest preference in that category. If the number of
queries still exceeds the maximum limit of the most preferred person, it goes to the second
preferred person in that category. The Query Management System functions offline and
synchronizes the query status with the online system, as well. In this process, if the query has been
responded to, then the status is updated as "Sent". Similarly, new queries that are posted online are
downloaded by the system and added to the list of new queries. This system is highly generic and
can be completely customized as per requirements. Queries received through post can also be
entered into the system to track & manage the responses to these queries.
CareerGuidanceIndia.com offers advanced search capabilities, allowing students and professionals
to look for colleges and courses of interest. Latest news and information about entrance exam
deadlines can be mailed to registered users. Realizing the need to constantly update the Website,
we designed it to allow easy maintenance. The site also offers a 'Career Bookstore', which lists a
collection of career guides, reports and study guides. Customers, interested in buying these books,
can place their order through the site. The order is processed and the payment can be made on
delivery. |
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| Summary |
| CareerGuidanceIndia.com is a combination of two varied set of requirements - one catering to
CARING's online presence (CareerGuidanceIndia.com) and the other to automate and manage its
queries (Query Management System). Both of them are interdependent to a certain extent. The
Query Management System is a highly customized solution developed to track, manage, & enhance
the query response time. The system is designed as a very flexible one, which can be easily
modified and enhanced with newer features. With this system, CARING has been able to streamline
its query management processes unlike the manual system, which was prone to higher rate of
errors. Eventually, the entire package enhanced the query handling capabilities of CARING, while
improving its service quality. |
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"We are extremely pleased
with the efforts of Icreon in relation to the development
of our family of marketing products. Icreon has
demonstrated a special ‘commitment to our client’
with exceptional communication and attention throughout
the project…” |
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KNOWLEDGE SHARING PLATFORM
Vertical - Education & Training
Platform – Microsoft |
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RESOURCE SHARE
Vertical - Education & Training
Platform – Microsoft |
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TRAFFIC EDUCATION PORTAL
Vertical - E-Learning
Platform - Microsoft .net |
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QUALITY
PROCESSES
(Web Page) |
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ENGAGEMENT
MODELS
(Web
Page) |
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CASE
STUDIES
(Web
Page) |
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