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CITI DISCOUNTS
B2C/B2B Travel Services Portal |
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| Cordero Salketing Ltd required a turnkey solution to intermediate between leisure businesses and
travel facilitators. Icreon implemented this concept by developing CitiDiscounts.com - a dynamic
Web-enabled business process automation solution. It brings together city-based leisure
businesses and travel facilitators who book tours for their customers. Providing discounts offered
by leisure businesses to travel facilitators, the solution increases sales for these service providers,
while offering greater value for money to travelers. Citidiscounts.com fosters online selling of
services offered by leisure businesses to travelers through travel facilitators. Acting as the link
between leisure businesses, travel facilitators and travelers, it assists businesses in reaching out to
a large and global customer base with greater prospects of increased sales for travel facilitators &
leisure businesses. |
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| Customer
Profile |
| Cordero Salketing Ltd. is a Dublin based organization registered in the Republic of Ireland. The
organization deals in providing innovative travel services and is engaged in charitable funding for
various institutions, worldwide. |
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| Business
Requirement |
| Cordero Salketing, conceived the idea of developing an online business process automation
solution to enable travel facilitators and leisure businesses to expand their horizons by showcasing
their services through CitiDiscounts.com, thereby increasing their sales figures. Owners of
restaurants, recreational places, museums, and other such places, based in different cities and
countries, could list their offers and discounts through this business process automation system.
Travel agents, hotels and airlines reservation providers would be able to offer these discounts to
their customers, while booking tours for them. The solution required to communicate discount offers
to travel facilitators while maintaining updated discount lists for different cities and countries. |
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| Enterprise
Computing for Effective Manageability of Operations |
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| Benefits |
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Seamless access to discount lists and offers |
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Easily deployable desktop version for offline travel
facilitators |
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Proactive front-end management through a dynamic administrator
module |
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Advanced reporting tools for business status monitoring |
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| Technologies used in developing this
web application are: |
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Our client conceptualized
the idea to provide a common platform for leisure businesses
and travel facilitators to offer discounted services to tourists.
A business such as, a restaurant would like to have more customers visiting them, and to achieve
this, it offers attractive discounts and schemes to entice such customers. However, as much as the
restaurant intends to showcase these offers, it is unable to immediately inform visiting tourists about
its discounts offers. Conversely, tourists do not know about the discounts offered by the restaurant,
so they may not avail the offer on their visit to that particular city. CitiDiscounts.com required to
bridge this gap between the tourists and leisure businesses.
Striving to offer cost-efficient and useful services, Cordero Salketing Ltd. teamed with Icreon to
develop a dynamic Web-enabled solution to implement this unique marketing concept. |
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| Icreon realized that the prime objective behind CitiDiscounts was to work out a system of effective
communication between travel service providers including but not limited to leisure businesses and
travel facilitators. The system had to manage city agents, who would coordinate with leisure
businesses to obtain the latest discount offers provided, in different cities. These discount offers
would be made available to travel facilitators once they register for the service through
CitiDiscounts.com |
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| We developed two modules for CitiDiscounts: |
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Super Administrator
(SA):
This module allows the super administrator (SA) to manage city agents and discount lists for various
cities and business categories. The SA can add cities and business categories, such as,
restaurants, hotels, museums, and nightclubs, covered by CitiDiscounts. The accounts for travel
facilitators who register for the CitiDiscounts service needs to be activated by the SA, through this
module. In addition, the SA can modify specifications of travel facilitators and view reports through
the Super Administrator module. |
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City Agents:
This module allows city agents to list their offers on CitiDiscounts. A city agent contacts the leisure
businesses and travel facilitators to inform them about the CitiDiscounts service. In case, the leisure
businesses agree to advertise their services on CitiDiscounts, they can enroll for the service. The
City Agents module constitutes sub-modules, which allow city agents to add discounts, show the
expiry status of the discount and view reports displaying the status of discount providers. |
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In addition, Citidiscounts.com allows travel facilitators to register for its services. The services are
available for both online and offline travel facilitators. We developed an application that the offline
travel facilitators could download on their desktop. This application downloads updated discount lists
from the CitiDiscounts. Offline travel facilitators can offer the discounts mentioned in this list to their
customers. The online travel facilitator can simply download the discount lists through e-mail.
CitiDiscounts.com has been developed on ASP 3.0 with SQL Server 2000 as the back-end. The following figure displays the technology architecture for CitiDiscounts. |
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| Summary |
CitiDiscounts.com is a unique concept based on a thoughtful marketing strategy. Catering to the
needs of businesses to boost up their sales, the solution provides them an effective alternate to
market their services, without incurring extra costs on marketing. Its benefits extend to travel
facilitators, who gain an edge in competition, by offering discounts to their customers, not to forget
the customers or tourists who receive higher value for money, while traveling. As an automation
solution, driven by business needs, CitiDiscounts.com, stands to implement Cordero Salketing's
marketing strategy, effectively.
As Mr. Alex Kiernan, MD, Cordero Salketing Ltd, states - "To be perfectly honest, I have never
experienced anything like what it has been like to work with Icreon. In Today's world of parasite
software developers waiting to take your money rather than build your dream, Icreon is a breath of
fresh mountain air." |
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"To be perfectly honest, I have
never experienced anything like what it has been like to work
with Icreon. In Today's world of parasite software delvelopers
waiting to take your money rather than build your dream, Icreon
are a breath of fresh mountain air. There is something special
about Icreon - something to do with its people and I have learnt
so many new skills even simply working alongside them..." |
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TSI-AGENCY PLUS
Vertical - Travel
Platform - Microsoft .net |
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BLISS TRAVELS
Vertical - Travel
Platform - Microsoft .net |
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AUTOMOBILE BOOKING ENGINE
Vertical – Travel & Transportation
Platform - Microsoft.net |
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QUALITY
PROCESSES
(Web Page) |
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OUR
CUSTOMERS
(Web
Page) |
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ENGAGEMENT
MODELS
(Web
Page) |
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CASE
STUDIES
(Web
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