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THE HISTORY CHANNEL
Web Design and Development, Maintenance and Customization
The History Channel broadcasts are available worldwide.
Its launch in India however, was recent and a concurrent online
presence was required as part of the channel promotion strategy.
The History Channel presents historical facts from India’s perspective.
As a powerful promotion tool, the vertically integrated website
is ‘one-of-a-kind’, providing games, screen savers
and other downloads. High-end graphics and scalable performance
make the entire site an entertaining and informative experience
for its visitors. |
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| Customer
Profile |
| The History Channel is India's only television
channel dedicated to history, bringing the power and passion
of the past to life. It not only satisfies India's ever-growing
demand to know its history but also stimulates the curiosity
to know more about our world. |
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| Business
Requirement |
| History Channel was launched in India
recently. With a network that spans across the globe, History Channel India wanted an online presence customized for India.
The website was required to maintain updated program schedules
and other channel information, along with website customization
in-sync with the global template, and performance standards. |
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| Customized
Online Presence In-Sync with Global Standards |
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| Benefits |
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Consistent and high-end Web design matching
global standards |
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In-sync operations management for the channel program
schedules |
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High-end graphics & template customization |
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High-speed downloads including online games, & screen
savers |
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| Technologies used in developing this
web application are: |
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Spanning its network across the globe, the History Channel Network stepped in India, with the launch
of their channel for India. The Channel is purely dedicated
to exploring the historical past and presenting it to Indian
viewers. As part of the channel’s promotion strategy,
its online presence was imperative and a strong online presence
was required for extensive coverage of TV program schedules,
along with features to add value to the basic channel subscription.
The History Channel Network has its websites for various regions
and Icreon was required to design the website in-sync with the
global templates followed by other regional websites. |
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The History Channel website has been customized
for the Indian realm. After studying the global template design
for client websites, the Icreon team developed the
website with high-end graphics, flash animations, online games,
along with regular maintenance of TV program schedules.
We coordinated with the other teams involved in maintaining
the websites for different regions. The site
has been divided into sections where viewers can check the schedules
of the website, play online games, download screen savers and
various other utilities. |
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| Our
Web activities involve: |
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Online program database and telecast schedule
maintenance |
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Page construction for all content |
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Implementation of interactive features like online games
& other downloadable utilities |
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Beta testing, and debugging |
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Web server & Web site maintenance |
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Offline mirror site maintenance |
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Offline Image banking |
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Icreon has a team of professionals that
handles the History Channel website maintenance, extensively - from
server administrators to proofreading professionals. In addition,
we provide the hardware infrastructure including Icreon’s
servers for porting the website.
The site uses SQL Server 2000 as the backend for scalable database
management. The front-end has been developed in ASP 3.0 along
with SSI pages and extensive use of JavaScript. Interactive
features are developed using a combination of JavaScript and
ActionScript (Flash). |
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| Summary |
| A strong online presence governs the popularity
of any product, project or venture in modern times. As a new
channel with a specific target audience, the History Channel
required to build its viewership and the website we developed,
helped the Channel in achieving the same. With growing viewership,
the Channel would come up with more events & activities
in future and the website would provide extensive & continuous
coverage of these programs, thereby acting as the main promotion
tool for an increasing online audience. |
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