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INDIA ART MART
Online Storefront Retailing Niche Objects |
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| India Art Mart is an organization that retails various forms of Indian art. Implementing its expansion
strategy, the organization required an online storefront. Icreon developed IndiaArtMart.com as a
scalable and user-centric storefront, keeping in mind the budget constraints of the project. The
storefront offers easy-to-use features allowing customers to check product listings and place
orders in a breeze. |
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| Customer
Profile |
| India Art Mart is one of the few virtual businesses that has achieved success since its inception. As
an e-tailor dealing in various Indian art forms, the business offers a vast selection of collectibles to
suit the tastes of different art lovers. |
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| Business
Requirement |
| India Art Mart wanted to increase its clientele through effective but inexpensive marketing. An online
storefront was thereby the most suitable option. The idea was to showcase and sell artworks
available with India Art Mart by allowing customers to view artworks and place orders. |
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| Business-Driven
Approach for Effective Online Presence |
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| Benefits |
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Dynamic & database-driven management
of the storefront |
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Easy order processing & transaction management |
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Catchy & user-friendly interface |
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| Technologies used in developing this
web application are: |
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| Artwork appeals to a niche audience. The clientele, therefore, constitutes a restricted section of the
market. India Art Mart wanted to tap this market internationally through its online storefront -
IndiaArtMart.com. Icreon had to develop a customized interface for the online storefront, to meet
specific requirements, including facilities to place order online, view details about products,
newsletter subscriptions, manage alliances with other online stores. A complete business-oriented
solution, IndiaArtMart.com had to be strategically designed within a constrained budget, while
maintaining high quality and service standards. |
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IndiaArtMart.com has been developed with the Business-to-Customer approach. It is for this reason
that the site is extremely user-centric. Users can view the product listings and select to view the details of a particular item. If suitable, an order can be placed by filling out a simple Web order form.
The storefront provides the facility to search for product listings by category. In addition, the
storefront provides features like 'newsletter subscription' and 'mail to a friend'. The 'Mail to Friend"
feature offers the facility to customize the artwork with a certain background color. The selected
artwork is sent to the specified e-mail address with customized color combinations, giving is an
appealing look. Users can fill out the "Guest Book" to provide suggest enhancements to improve the
services offered by IndiaArtMart.com. The administrator interface offers facilities to add and modify
categories of artworks and new product listings.
The architecture for IndiaArtMart.com is 3-tier, with PHP as the business logic layer for managing
request/response functionality between the backend database - MySQL and the front-end
Administrator and IndiaArtMart.com interfaces. |
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| Summary |
| The client in this case was an art collector and had planned a long-term development strategy for
online business. Icreon has been involved in this project since 2000 and has performed various
upgrades, to meet customer requirements. The online storefront serves as a business-critical tool
for India Art Mart to market its products and increase clientele. |
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"When I first approached Icreon
to redesign my art site, I was struck not only
by their knowledge of the Internet and their technical capabilities,
but also by their enthusiasm for new ideas. They worked hard
to come up with various options, always making changes eagerly
and always contributing their own innovative ideas…" |
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ELVY
Vertical - Retail
Platform - Linux/PHP |
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AAMR BOOK STORE
Vertical - Retail
Platform - Microsoft .net |
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STOREFRONT FOR GIFT ITEMS
Vertical - Retail
Platform - Microsoft .net |
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QUALITY
PROCESSES
(Web Page) |
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OUR
CUSTOMERS
(Web
Page) |
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ENGAGEMENT
MODELS
(Web
Page) |
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CASE
STUDIES
(Web
Page) |
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