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LOYALTY POINTS PROGRAM
Online Points Redemptions and Rewards System |
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| WIN | WIN had a requisite for a B2B
Loyalty Program that allowed companies to reward their customers/
trade partners or staff by issuing points which are redeemable
against a collection of excellent rewards sourced and delivered
by our client. Icreon Communications realized the unique requirement
of our client and came up with a web based solution that supports online shopping by account
holders through their reward points. |
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| Customer Profile |
| WIN | WIN is a leading
Ireland based company. They provide Travel, Lifestyle and Leisure
rewards to the employees/partners/customers of registered companies. |
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| Business
Requirement |
| Our client is a reward redeeming firm
specializing in providing: |
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Travel Rewards |
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Lifestyle Rewards |
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Leisure Rewards |
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They wanted a flexible, scalable, online
loyalty rewards system. A solution that will be usable for a
variety of different clients, who wish to give their customers/
partners/employees points for achieving certain goals.
Points thus gathered by customers/ partners/employees can be
redeemed for rewards. This web based application had specialized
features for Companies who want to set up a program where customers
or channel partners, spend regular amounts. This points system
will reward the accounts for their continuing loyalty, and encourage
accounts to increase their business with the company.
This program has been set up to be a flexible solution, which
typically requires minimal upfront costs for the Company, and
will result in both increased loyalty and increased business
for the Company. |
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| Rewarding Solutions for Higher Dependability: |
The solution was aimed at providing
a platform for companies planning to reward their customers,
working partners or their employees through points which were
redeemable for travel, lifestyle or leisure rewards.
The application has the following important feature: |
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The user interface for different companies
should be unique with their own registration procedure
for their particular accounts. |
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Single point administrative console facilitates in registration
of companies. |
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Super Administrator is empowered to view and edit any
company’s account base. |
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There is a provision of a Leader Board where companies
can post a list of the highest achievers to promote competition. |
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Tax evaluation of the reward points is also easily handled
by the company administrator. |
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The Super Administrator is empowered to create a supplier
group for supplying the reward products. |
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Batch Category of reward items can easily be created
by Super Administrator by importing excel files with specified
features. |
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Super Administrator can modify the reward list according
to a company’s unique requirements. |
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| The following are the unique technology
features of the solution: |
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The application is based on Three-tier
architecture. |
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Integration of a shopping cart enables a fluid redemption
of points to accounts. |
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Customized templates have been incorporated in this
web application for Newsletters, Products and Point Expiry
notifications. |
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The Super Administrator is enabled to create Company
Administrator and can assign certain access points. |
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Company administrators can create user accounts for
their unique customers/ partners/employees. |
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Each Company Administrator gets its own customized landing
page once it registers with the Super Administrator. |
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| Technologies used in developing this
web application are: |
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| Summary |
Through a single framework, WIN | WIN
wanted a customizable reward redemption solution for their client
so that they could cater to various entities of the companies
and promote an environment of healthy competition by rewarding
points to the entities.
The deployment of the solution will enable WIN | WIN to award its customers/ partners/employees
points for achieving certain goals. |
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