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MY CITY'S BEST
B2C Generic Online Catalogue of Services |
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| Our client recognized the need for a comprehensive platform through which - on one hand
numerous service providers could advertise their services to a large number of people and reap
benefits and on the other hand the end client gets a perfect directory to view all the services that
are available to him in a particular city. Icreon analyzed the requirements and came up with
MyCitysBest.com. This web application provides a single platform using which information seekers
can search for detailed information regarding facilities and services being offered in a particular
area of choice and different service providers can showcase their services to a large number of
prospective customers. |
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| Business
Requirement |
| Our client, Mr. Tom Luu required a web based solution to provide an interactive search service
station, which would: |
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Provide updated information on businesses,
such as: restaurants, movies, entertainment, beauty-spa
and health, shopping, medical information, education,
legal help, hotels and travel. |
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Provide an advertising zone to service providers. |
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Provide a hassle free payment structure interface for
service providers. |
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| The company wanted to create an ultimate
guide for end clients and service providers. They were looking
for a web based application that would appeal to a large client
base allowing our client to reap huge benefits with the inclusion
of varying services provided. The solution had to be such that
it could be maintained and updated by the website administrator(s). |
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| Comprehensive Service Solutions Just
a Click Away… |
MyCitysBest.com was developed with an aim of providing a customized search platform for
information seekers and service providers. It enables the former in getting an overview of all the
major services in a particular area, and is an organized directory for the latter to advertise their
special services.
It provides a unified solution to information seekers and saves
them the hassle of searching through various different directories
for separate services. Service providers get the best opportunity
to showcase their services and their specialties to information
seekers in the most effective and comprehensive pattern. The
solution is based on the following technical format: |
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The solution has been developed on 3-tier
architecture that enables the website administrator, the advertiser
and the end-customer to manage their respective functions.
An administrator module has been developed through which the
main administrator can control the web application’s entire
back-end process. The administrator’s role includes: |
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Authorization: The administrator is empowered
to authorize advertisers to place their links on the web
application. |
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CMS: The administrator has complete control over content
and can edit content on the web application whenever a
need for the same arises. |
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MIS Reports: The administrator looks after the various
aspects of application management and is empowered to
block advertisements in case of delay in payments on the
part of advertisers. |
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Management: The administrator is empowered with the
management of the following sections: |
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City List |
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State List |
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Country List |
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Category List |
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Banners |
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Advertisers |
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Charges |
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| Integration of an Advertiser Module has
made this application a versatile one stop search guide. Through
this module, advertisers get the following facilities: |
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Banner Advertisement: Through which advertisers
can choose to showcase their company’s banners on
all the pages. It is a paid facility and detailed information
through banners is showcased on the web application. |
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Listings Advertisement: Implementation of this paid
feature enables advertisers to showcase their services
in a detailed manner and also enables them to receive
subscriptions under various categories to obtain better
transaction results. |
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Free Advertisement: This facility has been implemented
for those advertisers who wish to display only basic information
about their services. |
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Detailed Report: Advertisers receive consolidated reports
that enable them to keep a track of all viewer activities
relating to their specific services. |
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A shopping cart has been developed and integrated to
this module enabling advertisers to buy services from
the administrator. |
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Advertisers are empowered to edit portions of their
advertisement. |
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| An End User module has been incorporated
in the web application that enables end-customers to rank and
remark on various services used by them. |
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| A third party integration facilitates
the web application in updating: |
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The Movies Section |
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Mapping System |
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Distance Calculator |
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Weather Forecasting |
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| One of the most comprehensive smart searches
has been developed in this web application to enable end clients
in searching for appropriate services even if there is a spelling
error – the search algorithm built for the application
compensates for typos – by suggesting alternate possible
spellings for a word searched for. |
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| Technologies used in
developing this web application are: |
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| Summary |
| Our client required a solution to provide
a collaborative platform of services to advertisers and information
seekers in order to increase awareness about the services offered
by various service providers on one hand and on the other, to
provide detailed information to the end user. The web application
developed by Icreon surpassed its expectations and has been
of immense help to the sections it was addressing. |
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