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PRIME TRAVELS Powerful E-commerce Services to Manage Worldwide Travel Operations Online |
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| After six years of successful operations, Prime Travels wanted to go online. In the process, they
teamed with Icreon, to develop Primetravels.com as an online service to provide 24/7 services to
customers. Providing online bookings for hotels, flights, cars, cruises, and a whole range of tour
packages, this powerful online service provides real-time airline reservations bookings through the
Abacus CRS, chat facility to get instant help from Prime Travel's site operators, book online tours
and make online payment over a secure setup. |
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| Customer
Profile |
| Prime Travels is India's leading travel company that offers a complete range of international travel
services. With a flourishing business and vast industry experience, the company promises some of
the best travel services to customers, within and outside India. |
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| Business
Requirement |
| The explosive growth of Internet as a medium of providing worldwide services, instigated Prime
Travels, to use this technology as an extension of its expansion strategy - hence the emergence of
PrimeTravels.com. |
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| Powerful
Technology for Optimized E-commerce Operations |
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| Benefits |
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E-commerce integration for secure
online transactions |
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Optimized business processes for higher productivity |
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Dynamic & Administrator-driven management |
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Customized interface & faster download |
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| Technologies used
in developing this web application are: |
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As a leading provider of travel services, Prime Travels was looking to extend its operations online.
The idea was to be continuously available and allow customers a value-added experience in terms
of online access, information, and transactions. In other words, Prime Travels wanted a vertical
portal, with the functionality to book airline and railway reservations along with advanced search
capabilities to look for feasible travel alternates such as hotels, airlines & railway reservations,
cruises, and car rental services.
The vortal would serve as an integrated e-commerce solution providing information about various travel packages, tariff rates, and new deals along with online transaction processing capabilities. |
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Prime Travels planned their online presence in a phased manner. We realized that
primetravels.com was an implementation of the company's strategy to provide value-added services
to customers. The unique selling factor in this case was a highly comprehensive vortal, with a
feature-rich and easy to use interface, in addition to high-end security for online payments.
Initially, the vortal was developed using Java technology with a basic version of CRS powered by
Amadeus. This CRS did not allow customers to make online reservations, instead only allowing
searching seat availability with airline published fares. There were tools such as the currency
converter, passport guidelines, weather information, and visa guidelines. For customers, the
member registration functionality was developed along with an advanced search facility to look for
travel destinations and tour packages. However, this was just the first phase.
Phase II involved the implementation of a fully functional CRS (powered by Abacus) with live seat
availability and reservations search features. This version also allowed Prime Travels to enter their
negotiated fare prices to the system. However, Prime Travels required further enhancements to the
features and functionality of the vortal and therefore required another overhaul of the vortal. Since
then, there have been major revamps to keep the vortal upbeat in terms of performance and
technology. As part of the Phase III implementation, the CRS was upgraded to the XML version of
Abacus. The vortal provides the facility to book airline reservations through Abacus and make online
payments through the ICICI payment gateway. In all, primetravels.com has always been a scalable
setup with automated and process-driven functionality.
The latest architecture is a complex multi-tier setup developed using ASP 3.0 on the front-end and SQL Server 2000 on the backend. Abacus is the middle layer responsible for managing real-time online reservation of airline tickets. |
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The system automatically generates the PNR number, which the customer can view through
primetravels.com. Ensuring secure online transactions has always been the top priority, and thereby
the vortal authenticates protection through VeriSign. The ICICI online payment gateway has been
integrated with primetravels.com for secure and faster online payment processing. The vortal also
provides a Java-based chat facility, using which customers can get in touch with the
PrimeTravels.com helpdesk and receive instant responses to their queries.
Apart from this, travelers can search for various destinations, tour packages, hotels, and economical deals offered by prime travels. If a customer needs to book a tour, hotel, car rental, or cruise online, they can simply select the tour package or destination of choice, book the deal and make payments online. |
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| Summary |
| Primetravels.com has been a crucial factor in improving operational efficiency, increasing asset
utilization, reducing distribution costs, and building long-lasting relationships with customers and
employees. The Icreon team was involved in Website promotion, and implementing a phased
development strategy for the vortal. Providing a self-managed and completely automated setup,
Primetravels.com is a highly reliable solution for travelers within and outside India. |
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"Icreon has been the right
choice for developing our site. Apart from being technologically
stable, the company's interpersonal interaction has given
our site a third dimension. They
are professional and punctual with their work and more
than often take initiatives to improve our site presence..." |
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 TSI-AGENCY PLUS
Vertical - Travel
Platform - Microsoft .net |
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 BLISS TRAVELS
Vertical - Travel
Platform - Microsoft .net |
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AUTOMOBILE BOOKING ENGINE
Vertical – Travel & Transportation
Platform - Microsoft.net |
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QUALITY
PROCESSES
(Web Page) |
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OUR
CUSTOMERS
(Web
Page) |
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ENGAGEMENT
MODELS
(Web
Page) |
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CASE
STUDIES
(Web
Page) |
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