 |
| |
|
|
|
| |
| |
 |
|
PROPERTIES IN INDIA
Powerful Web Presence Showcasing the Best Deals in India |
| |
| Endeavoring to expand its services in real estate sector, Arora & Associates wanted to develop an
effective Web presence for real estate offerings and deals. Icreon realized that the company was
aiming to market its services to a highly diverse potential customer base and developed
Propertiesinindia.com as a highly dynamic and feature-rich online service to intermediate between
the purchase and sale of real estate. |
| |
| |
| Customer
Profile |
| Arora & Associates is a Delhi-based Business Solution Provider (BSP) dealing in Real Estate.
Established in the year 1947, it has come a long way since the group CMD Mr. K J Arora
established the company for shaping up its modern day business known for its transparency and
dependability throughout India. |
| |
| |
| Business
Requirement |
| The Internet as its stands today is the most powerful tool used for marketing. Arora & Associates
wanted to exploit the Internet to market their services to customers within and outside India,
especially Non-Resident Indians (NRIs) seeking attractive property deals in India. To accomplish
this goal, the PropertiesinIndia.com Website had to be developed. |
| |
| |
| Empowered
Web Presence for Effective Target Marketing |
| |
| Benefits |
 |
Centralized repository of data to
manage customers & properties |
|
Single-point-of-contact’ for target customers |
|
Integrated Tools to provide value-added services |
|
| |
| Technologies used
in developing this web application are: |
| |
    |
| |
Real Estate is a highly unorganized sector in India. Property deals are therefore most difficult ones
to materialize. Arora & Associates is a well-established organization that provides reliable and
attractive property deals to customers throughout India. The organization offers property deals to
NRIs also. With a track record that goes back to 1947, Arora & Associates had been long enough in
the industry to strategize expansion through effective marketing. Internet being the most powerful
tool to market services worldwide, Arora & Associates wanted to go online, with a powerful and
dynamic Web presence.
In this effort, Arora & Associates teamed with Icreon to develop propertiesinindia.com as a dynamic,
database-driven service. The service had to be designed to help target customers search for
property deals, post their requirements, gain investment advise on property issues along with a
whole range of features. |
| |
PropertiesinIndia.com provides facilities to search for suitable property deals within India, post
property requirements, download legal documents, view the latest property rates or post queries
that are addressed and replied to, by experts. Users can create their accounts and login to use
various tools and facilities available on propertiesinindia.com. The site provides tools such as EMI,
Stamp Duty, and Area Conversion calculator helping potential customers in estimating the exact
property rates and the hidden costs involved while indulging in property deals.
The entire Website is managed through the administrator module. The administrator needs to login
to the online administrator module, thereafter, the administrator can view and manage current and
outdated property listings. Depending on the situation, the administrator can activate or deactivate
property listings.
The site architecture is based on the 3-tier model, where
the front-end is based on HTML and backend is developed
using MySQL. PHP is the business logic layer, which coordinates
the request/response functionality between the front-end
and the backend. |
| |
| |
| Summary |
| PropertiesinIndia.com has been designed to attract more and more potential customers, especially
NRIs. With its dynamic updates on property listings and easy accessibility to information about latest
real estate news and property rates, this online service proves highly useful for customers, seeking
property in various parts of India. Designed for easy usage and high performance, the Website has
helped Arora & Associates in contacting NRIs and other potential customers, thereby serving as an
effective marketing tool for the company. |
| |
|
|
|
|
| |
"We are extremely pleased
with the efforts of Icreon in relation to the development
of our family of marketing products. Icreon has
demonstrated a special ‘commitment to our client’
with exceptional communication and attention throughout
the project…” |
|
| |
|
|
| |
|
|
|
|
|
| |
VILLAS TO GO
Vertical - Real Estate
Platform - Microsoft
.net |
|
|
| |
HOMES ALONE
Vertical - Real Estate
Platform - Linux/PHP |
|
|
| |
REAL ESTATE PORTAL
Vertical - Real Estate
Platform - Linux/PHP |
|
| |
|
|
| |
|
|
|
|
|
| |
QUALITY
PROCESSES
(Web Page) |
|
| |
|
|
| |
OUR
CUSTOMERS
(Web
Page) |
|
| |
|
|
| |
ENGAGEMENT
MODELS
(Web
Page) |
|
| |
|
|
| |
CASE
STUDIES
(Web
Page) |
|
| |
|
|
|
