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| REAL ESTATE CLASSIFIEDS |
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| Endeavoring to expand its services in real estate sector, our client wanted to develop an effective web presence for real estate offerings and deals. Icreon realized that the company was aiming to market its services to a highly diverse potential customer base and developed the solution as a highly dynamic and feature-rich online service to intermediate between the purchase and sale of real estate. |
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| Customer
Profile |
| Our client
is a Delhi-based Business Solution Provider (BSP) dealing
in Real Estate. |
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| Business
Requirement |
| The Internet as its
stands today is the most powerful tool used for marketing.
our client wanted to exploit the Internet
to market their services to customers within and outside
India, especially Non-Resident Indians (NRIs) seeking
attractive property deals in India. To accomplish this
goal, a web based solution had to be developed. |
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| Empowered
Web Presence for Effective Target Marketing |
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| Benefits |
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Centralized repository of data to
manage customers & properties |
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Single-point-of-contact’ for target customers |
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Integrated Tools to provide value-added services |
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| Technologies used
in developing this web application are: |
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Real Estate is a highly
unorganized sector in India. Property deals are therefore
most difficult ones to materialize. Our client
is a well-established organization that provides reliable
and attractive property deals to customers throughout
India. The organization offers property deals to NRIs
also. With a track record that goes back to 1947, our client had been long enough in the industry
to strategize expansion through effective marketing. Internet
being the most powerful tool to market services worldwide,
our client wanted to go online, with a powerful
and dynamic Web presence.
In this effort, our client teamed with Icreon
to develop the website as a dynamic, database-driven
service. The service had to be designed to help target
customers search for property deals, post their requirements,
gain investment advise on property issues along with a
whole range of features. |
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The solution
provides facilities to search for suitable property deals
within India, post property requirements, download legal
documents, view the latest property rates or post queries
that are addressed and replied to, by experts. Users can
create their accounts and login to use various tools and
facilities available on propertiesinindia.com. The site
provides tools such as EMI, Stamp Duty, and Area Conversion
calculator helping potential customers in estimating the
exact property rates and the hidden costs involved while
indulging in property deals.
The entire Website is managed through the administrator
module. The administrator needs to login to the online
administrator module, thereafter, the administrator can
view and manage current and outdated property listings.
Depending on the situation, the administrator can activate
or deactivate property listings.
The site architecture is based on the 3-tier model, where
the front-end is based on HTML and backend is developed
using MySQL. PHP is the business logic layer, which coordinates
the request/response functionality between the front-end
and the backend. |
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| Summary |
| The solution has been designed
to attract more and more potential customers, especially
NRIs. With its dynamic updates on property listings and
easy accessibility to information about latest real estate
news and property rates, this online service proves highly
useful for customers, seeking property in various parts
of India. Designed for easy usage and high performance,
the Website has helped our client in contacting
NRIs and other potential customers, thereby serving as
an effective marketing tool for the company. |
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"We are extremely pleased
with the efforts of Icreon in relation to the development
of our family of marketing products. Icreon has
demonstrated a special ‘commitment to our client’
with exceptional communication and attention throughout
the project…” |
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VILLAS TO GO
Vertical - Real Estate
Platform - Microsoft
.net |
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HOMES ALONE
Vertical - Real Estate
Platform - Linux/PHP |
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REAL ESTATE PORTAL
Vertical - Real Estate
Platform - Linux/PHP |
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QUALITY
PROCESSES
(Web Page) |
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OUR
CUSTOMERS
(Web
Page) |
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ENGAGEMENT
MODELS
(Web
Page) |
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CASE
STUDIES
(Web
Page) |
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