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| A B2C
E-COMMERCE STOREFRONT |
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| Our client required an e-commerce website that could sell electronic
goods. They desired to empower their customers to completely
be able to manage their accounts themselves. On interpretation
of our client’s need, Icreon came up with a B2C storefront.
We have incorporated the solution with enhanced tools
to facilitate the customers to manage their account with
high level of self service. Icreon has provided the users
with easy-to-use features allowing them to check product
listings and place orders with secure transactions in
a breeze. |
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| Customer
Profile |
| Our client, a UK based organization, is a competitive online reseller of computer and computer peripherals at the best prices. |
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| Business
Requirement |
| Our client required an online B2C portal which could fulfill
the objective to buy, search and browse products/ accessories
/ items online. The solution was developed as a comprehensive
set of interoperable modules with in built capabilities
to identify prospective customers, generate and send customized
newsletters to customers, process orders online, and monitor
online transactions. The organization was looking to develop
a Search-Engine friendly website to manage inventory of
stock and facilitate an admin web based console to contrive
the different features of the website. |
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| An Online
Portal to Empower E-Commerce |
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| Benefits |
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Provides high level of self service
to the customers in purchasing electronics goods. |
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Fully customized and administrator driven processes
to regulate front-end features |
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Comprehensive access to the product and order
information. |
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Secure online transactions. |
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| Technologies used
in developing this web application are: |
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    |
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| The solution is
based on the following system architecture: |
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| The website is designed to serve both the distribution business as well as retail customers of our client. The retailer's website can be accessed by any visitor or the general public, but the distributor's site is accessible to its users only. The distributor's site is visible only after user authentication, and therefore, not accessible to the general public. |
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| Both sites have similar functionalities
and design. The only difference in the front end of both
the sites is that the distributor’s site is accessible
to its users only and the prices of products on the distributor’s
site are different from the retailer’s site. |
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| The whole website is categorized under three
broad level sections - Management, Public and User. The
Management Section refers to the administrator area of
the website. The Public Section refers to that area of
the site which any user including the visitors of the
site can access without authentication. The User Section
refers to that area of the site which is available to
the registered users of the website. |
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| A brief explanation of each of these sections
is outlined as under: |
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| Admin Management
Console |
Both retailer’s and distributor’s
Admin Console is managed by a single administrator.
This section defines the features available to the administrator
of the website. The admin management console is used by
an administrator to make reviews/modifications of the
content/product/order and other sections of the site.
This application allows updates to be made to the E-Commerce
database in an intuitive fashion while maintaining data
integrity and table consistency.
The application has three levels for Category Management.
The first level is referred to as Stores, the second level
contains the Main Categories under these Stores and the
third level has further Sub-Categories defined under Main
Categories. |
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| Public Section |
The Public Section of the distributor’s
site is similar to retailer’s site but have different
accessibility approaches. The distributor’s site
is only accessible to its registered users. The product
price on both the sites differs. The users of distributor’s
site are created by its Administrator.
The Public Section displays all products and services
offered by the client. Visitors arrive to
this section of the website which allows them to view
and browse through product information although they are
required to get registered before making a purchase. |
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| User Section |
| This section defines features and functionalities
available to registered users who can browse through this
section after a successfully logging on to the website.
The User Section allows registered customers to View and
Modify their Profile, create their Additional Buyers,
view past and pending Orders, and other relevant features. |
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| Summary |
| Developing the solution has been an invigorating
experience for Icreon. The team has been able to comprehend
and deliver the solution, better than its conceptualization.
Exploiting PHP technology to the core, we were able to
achieve the desired aim of enhanced functionality and
quality of service. |
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