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| A B2B ONLINE SERVICE FOR LEISURE BUSINESS AND TRAVEL FACILITATORS |
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| Our client required a turnkey
solution to intermediate between leisure businesses and travel
facilitators. Icreon implemented this concept by developing
a dynamic Web-enabled business process automation
solution. It brings together city-based leisure businesses and
travel facilitators who book tours for their customers. Providing
discounts offered by leisure businesses to travel facilitators,
the solution increases sales for these service providers, while
offering greater value for money to travelers. The website
fosters online selling of services offered by leisure businesses
to travelers through travel facilitators. Acting as the link
between leisure businesses, travel facilitators and travelers,
it assists businesses in reaching out to a large and global
customer base with greater prospects of increased sales for
travel facilitators & leisure businesses. |
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| Customer
Profile |
| Our client is a Dublin based
organization registered in the Republic of Ireland. The organization
deals in providing innovative travel services and is engaged
in charitable funding for various institutions, worldwide. |
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| Business
Requirement |
| Our client conceived the idea
of developing an online business process automation solution
to enable travel facilitators and leisure businesses to expand
their horizons by showcasing their services through their website,
thereby increasing their sales figures. Owners of restaurants,
recreational places, museums, and other such places, based in
different cities and countries, could list their offers and
discounts through this business process automation system. Travel
agents, hotels and airlines reservation providers would be able
to offer these discounts to their customers, while booking tours
for them. The solution required to communicate discount offers
to travel facilitators while maintaining updated discount lists
for different cities and countries. |
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| Enterprise
Computing for Effective Manageability of Operations |
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| Benefits |
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Seamless access to discount lists and offers |
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Easily deployable desktop version for offline travel
facilitators |
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Proactive front-end management through a dynamic administrator
module |
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Advanced reporting tools for business status monitoring |
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| Technologies used in developing this
web application are: |
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Our client conceptualized
the idea to provide a common platform for leisure businesses
and travel facilitators to offer discounted services to tourists.
A business such as, a restaurant would like to have more customers
visiting them, and to achieve this, it offers attractive discounts
and schemes to entice such customers. However, as much as the
restaurant intends to showcase these offers, it is unable to
immediately inform visiting tourists about its discounts offers.
Conversely, tourists do not know about the discounts offered
by the restaurant, so they may not avail the offer on their
visit to that particular city. The solution required to
bridge this gap between the tourists and leisure businesses.
Striving to offer cost-efficient and useful services, our client teamed with Icreon to develop a dynamic Web-enabled
solution to implement this unique marketing concept. |
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| Icreon realized that the prime objective
behind the concept was to work out a system of effective communication
between travel service providers including but not limited to
leisure businesses and travel facilitators. The system had to
manage city agents, who would coordinate with leisure businesses
to obtain the latest discount offers provided, in different
cities. These discount offers would be made available to travel
facilitators once they register for the service through the website. |
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| We developed two modules for the solution: |
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Super Administrator
(SA):
This module allows the super administrator (SA) to manage
city agents and discount lists for various cities and
business categories. The SA can add cities and business
categories, such as, restaurants, hotels, museums, and
nightclubs, covered by the company. The accounts for
travel facilitators who register for the discount service needs to be activated by the SA, through this
module. In addition, the SA can modify specifications
of travel facilitators and view reports through the Super
Administrator module. |
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City Agents:
This module allows city agents to list their offers the website. A city agent contacts the leisure businesses
and travel facilitators to inform them about the service. In case, the leisure businesses agree to advertise
their services on the website, they can enroll for the
service. The City Agents module constitutes sub-modules,
which allow city agents to add discounts, show the expiry
status of the discount and view reports displaying the
status of discount providers. |
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In addition, the website allows
travel facilitators to register for its services. The services
are available for both online and offline travel facilitators.
We developed an application that the offline travel facilitators
could download on their desktop. This application downloads
updated discount lists from the company. Offline travel
facilitators can offer the discounts mentioned in this list
to their customers. The online travel facilitator can simply
download the discount lists through e-mail.
The website has been developed on ASP 3.0 with SQL Server
2000 as the back-end. |
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| Summary |
| The website is a unique concept
based on a thoughtful marketing strategy. Catering to the needs
of businesses to boost up their sales, the solution provides
them an effective alternate to market their services, without
incurring extra costs on marketing. Its benefits extend to travel
facilitators, who gain an edge in competition, by offering discounts
to their customers, not to forget the customers or tourists
who receive higher value for money, while traveling. As an automation
solution, driven by business needs, the website stands
to implement our client's marketing strategy, effectively.
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"To be perfectly honest, I have
never experienced anything like what it has been like to work
with Icreon. In Today's world of parasite software delvelopers
waiting to take your money rather than build your dream, Icreon
are a breath of fresh mountain air. There is something special
about Icreon - something to do with its people and I have learnt
so many new skills even simply working alongside them..." |
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TRAVEL MANAGER
Vertical - Travel
Platform - Microsoft .net |
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ACCOMODATION BOOKING SYSTEM
Vertical - Travel
Platform - Microsoft .net |
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AUTOMOBILE BOOKING ENGINE
Vertical – Travel & Transportation
Platform - Microsoft.net |
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QUALITY
PROCESSES
(Web Page) |
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OUR
CUSTOMERS
(Web
Page) |
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ENGAGEMENT
MODELS
(Web
Page) |
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CASE
STUDIES
(Web
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