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| Icreon’s skills in developing and implementing customized solutions have made us one of the leading solutions providers for the entertainment and media industry. We possess the expertise required to implement and customize a wide variety of solutions, from simple websites to complex database driven web applications, to suit the requirements of individual clients. |
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The growth and popularity of Internet has led to it being used as a powerful and effective tool to reach out and communicate with people globally. In order to survive competition, in the long run, media companies are looking towards the internet and technology as a means supplement their offline business. A wide variety of organizations and individuals including TV stations, magazines, newspapers, movies, artists, politicians, publishing houses, relief organizations, NGOs, corporates etc, are using the internet as a platform to promote, create awareness and share information about their ideas and business with a larger audience base spread across geographical locations and boundaries thereby resulting in growth and expansion of their business.
A large number of internet users seek online entertainment in the form of interactive games. The ever increasing online gaming community had led to a huge demand for online games. In order to capitalize on this demand and to reach out to the huge gaming community, organizations are making use of Icreon’s online game development services to develop new and innovative games.
ADVANTAGES
The advantages that Internet and technology provide to the entertainment and media industry are as follows: |
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Helps organizations in overcoming geographical barriers thereby enabling them to reach out to a larger audience base. |
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The Internet provides a cost effective means of round-the-clock communication with the target audience. |
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Technology and its innovations have made it possible for organizations to create online communities. |
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Online solutions can be used by entertainment and media companies as a powerful and cost effective marketing tool to promote their brand and advertise their services. |
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SOLUTION AREAS
Icreon helps build solutions that encompass the following areas with the entertainment and media domain. |
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Web Presence
Having an online presence in addition to their offline business provides media companies with an effective means to promote and expand their business by enabling them to use the power of the Internet to reach out to a larger audience base. Icreon enables organizations to share and provide information about their services, their ideologies etc with a global audience.
Websites can include simple static sites to showcase information as well as complex database enabled web applications. Websites based on a content management system architecture enable organizations to easily maintain, publish and update content appearing on the website.
Features that can be included in the website are as follows: |
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Interactive components: The websites can include interactive components, in the form of flash animations, video and audio steaming, polls, surveys and quizzes to enhance the browsing experience and of surfers. |
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Micro-sites: Special sites can be created to highlight and promote events, happenings themes etc. |
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Downloads: Enables surfers to download screen savers, wallpapers, music, videos etc. |
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Subscription services: Users can register with the website to receive newsletters, email alerts for news and events etc. |
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| Some examples of media websites include: |
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TV/Music stations – Websites that enable them to promote their channel and advertise their programs. It includes program trailers, schedule etc |
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Newspapers/Magazines – Websites enable them to have online editions of their publications thereby enabling them to reach out to a larger audience base |
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NGOs/Relief Organizations – Enables such organizations to spread their message and share information with a global online community. |
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Online Games
A huge array of interactive and online games can be designed and developed using Macromedia Flash and Shockwave. The key components of any online game design includes: storyline, visuals, goals of the game, rules, challenge and interactivity. These components are implemented through graphics, animations, videos, programming scripts and sound and audio files. |
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| The games can include both online and off line versions. Users can download offline games and play it at their convenience. The various categories of games that can be designed and developed include: |
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Arcade Games |
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Board Games |
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Card Games |
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Adventure Games |
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Word Games |
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Puzzles |
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Multimedia Presentations
Multimedia combines text, graphics, animations, sounds and video to create visually appealing and high impact presentations, tutorials and other entertainment solutions. It helps in enhancing viewing experience by providing a means to convey information in a more effective and comprehensive manner. Multimedia presentations can be used as a powerful marketing and communications tool. An audience can be informed about ideas, products and solutions in an innovative manner.
Multimedia presentations can be used as an effective means of communication in the following areas |
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Training : Multimedia can be used to create interactive presentations which can be used to introduce, train and guide users on various ideas, concepts, applications and products. These tutorials can serve as ready reference guides for users, which can be accessed by them as and when they require. Such training and tutorial presentations prove to be cost effective as they do away with the need of organizing specialized training sessions |
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Business presentations : Multimedia can be used to create company profiles which are informative and that help in putting across the information in a visually appealing manner. Corporates are using multimedia to supplement business proposals. Graphics and animations can be used to visually represent data leading to better understanding of the information provided. |
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Marketing: Visually appealing presentations with product demos can be used for creating a high impact for a new product that is being launched. Customers get a fair idea about the product in an interesting and informative manner. Demos and simulations of the products enable customers to visualize and experience the working of the product. |
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"I would like to commend you for
the excellent service you provided us, getting back to us even
at odd hours of the day and working across different time zones,
to ensure that we met our deadlines on time. The diversity and
creativity of the developers at Icreon has been an ongoing asset.
The ability to understand our needs and giving us that little
extra is something we have grown to expect from you. You have
been able to understand our requirements correctly and have
often exceeded expectations..." |
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Vertical - Entertainment & Media
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Vertical - Entertainment & Media
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Vertical - Entertainment & Media
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Vertical – Entertainment & Media
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