In today’s social media crazy world, engaging your existing and potential customers on Facebook has become an integral part of any internet marketing campaign for a business organization. It is all about sharing, engaging and connecting with your friends, family, colleagues and acquaintances.

Thanks to the huge member base and with millions joining every year, no other platform can give you access to such a large pool of potential customers for free.  

Providing simple and effective solutions for complex marketing needs

The innovations of facebook applications are opening up a new facet in the arena of product promotion and marketing. Taking advantage of the inherent qualities of facebook, they adopt a unique way of facilitating your marketing campaigns by interacting and connecting with customers in a personal but indirect manner, without bombarding them with constant marketing information. Hence, it enables businesses to create social experiences to drive growth and engagement.

Based on client requirements, facebook applications can be developed in different languages like Microsoft.NET, PHP, etc.          

How do YOU as a business ensure that you are reaching your customers, and ensuring they are carefully noticing what you do? Creativity is the key. Once conceptualized, facebook applications are easy to design and develop. Let’s explore what and how you can not only reach the users but also their friends?

• Through a single registration, you can access data of the users like their real name, email address, profile picture, list of friends etc.
• With Social plugins like the activity feed you can offer social experiences to the friends of the users who have downloaded your application.
• The Graph API enables you to integrate the social graph into your website. Through this, you can publish content from your site into the social graph to reach your users' friends.

Facebook applications delivered by Icreon:

TV Schedule & Reminder Application for National Geographic Channel (NGC, India): As an extra-initiative for NGC, Icreon created a TV schedule and reminder application for viewers of NGC. The application enables users to browse through the TV program schedule for the month and set reminders of their favorite shows / programs online, and can share this schedule with their friends and family.

Since its launch in April 2010, the application has been downloaded by more than 1500 users, and is accessed by more than 200 users monthly. Click to install the application: Clock it schedule reminder application

Today, the application has been replicated, yet customized to suit the needs of other media and entertainment channels as well, viz. FOX History and Entertainment (India) and FOX Movies (Abu Dhabi).

Crossword application: This is a crossword game application developed for one of our clients. In this, game players have to un-scramble the words, for earning points. For finding the relevancy and meaning of any word, search functionality is also given to the players. Essential information like current time, session time, remaining time and score is available at the top of the bar. Additional information is provided in the session descriptor.  
 
Icreon also offers other Facebook application development services like Flash based 2D/3D games, productivity & utility applications, mobile applications etc. Use the power of 21st century media and earn vantage points to get close to your customers!           

Icreon also offers other Facebook application development services like Flash based 2D/3D games, productivity & utility applications, mobile applications etc.
 
If you are on the lookout for a special social media campaign for your organization / business, get in touch with us with your requirements and will have our experts come with the perfect solution for you. Write in to us at consulting@icreon.com.