Sitemaps
Sitemaps are a means to inform search engines about all the web pages within a website that are available for crawling. It is an XML file containing a list of URLs and additional information about each URL, such as time stamp of last update, frequency of change and its relative importance within the website. The aim of sitemap submission is to reduce the time between releasing updated and new content and the fetch by a search engine crawler.

Website Optimization
Features such as usability, navigation, content etc play an important role in generating traffic to a website. Our SEO experts analyze, evaluate, and optimize the website against the various features so as to increase site traffic. Web analytics software is used to analyze the behavior of users within a website and identify problems areas thereby enabling appropriate corrective action to be taken. Website optimization involves optimizing page weight to ensure faster loading time which in turn will lead to more number of users accessing the site.

Search engines find it difficult to index web pages that rely heavily on the use of frames and flash animations to display content. In such cases we either offer to rework the website without making much use of frames and flash or we offer clients a work-around solution wherein the text contained in the flash animations and framesets is used to create additional HTML pages thereby enabling the website to be crawled and indexed against those pages.

RSS Feeds
A part of our effective search engine optimization strategy is to make use and take advantage of RSS feeds in distributing content. Well managed and optimized RSS feeds enable web sites to generate site traffic and increase website ranking and exposure.

Multilingual SEO
In order to enable companies to reach out to a larger non-English speaking audience base, websites need to be optimized for multilingual search engines. Translation is one of the key tasks in Multilingual Search Engine Optimization as it enables websites to be easily found in localized search engines. Instead of literal translations, specific rules of each language are applied and keywords are translated to actual popular industry specific keywords prevalent in each country. The extensive multilingual keyword research conducted by Icreon ensures that the most appropriate foreign language equivalents of keywords are chosen.

Submission to Search Engines
Our SEO team is responsible for submitting and registering the website and pages to both paid and free search engines and directory listings.

Reports
Detailed reports such as site positioning, page ranking, link popularity, log analysis, site traffic, directory and article submission etc are generated on a monthly and quarterly basis thereby enabling clients to monitor and track the rankings of their websites.

Maintenance
To maintain top ranking for websites, we constantly monitor these websites and make appropriate modifications and resubmit the same as and when required.

PAY PER CLICK SEARCH ENGINE ADVERTISING
Pay per click (AdWords in Google and Overture in Yahoo) is a search engine marketing mechanism through which payments are made on the basis of number of clicks (the number of visitors accessing the specified website) via the specified links. Websites can bid on keywords or search terms and get listed for those keywords in search engines such as Google and Yahoo. These are also known as sponsored links. The ranking of websites within the sponsored links is based on number of clicks to the website. Our SEO experts help clients in identifying the best keywords and placing bids for the same, in search engines. Weekly reports detailing click-throughs and site traffic are generated and sent to clients thereby enabling effective monitoring.