 |
| |
|
|
|
| |
| |
With a growing number of surfers using search engines to access websites, it is vital for websites to establish their presence in prominent search engines such as Google. A great website is quite meaningless unless it is visible and easily accessible through search engines.
Internet marketing is a mechanism by which companies can take advantage of search engines to market and promote their websites. It is the process of improving site traffic and positioning a website in search engine listings by making use of a combination of techniques (such as keyword analysis, link building etc), and relevant technical expertise. |
At Icreon, our team of internet marketing experts have a proven track record in achieving and maintaining high page ranking and visibility for client websites ranging from simple static websites to complex database driven web applications in major search engines such as Yahoo, Google, MSN, AskJeeves.
We customize our internet marketing strategy to match the requirements of individual clients. Our strategy to increase the positioning and accessibility of a website in search engine listings includes a combination of one or more process/methods mentioned below: |
| |
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization is the process of increasing the visibility and ranking of websites in search engine listings, by evaluating various elements such as content, keywords etc that search engines take into consideration, and accordingly make modifications and changes in the websites.
We conduct a detailed analysis of the strengths and weaknesses of a client's current and potential competitors, thereby enabling us to design and implement an effective SEO strategy.
The various Search Engine Optimization services provided by Icreon include the following:
Keyword Analysis
Keyword analysis is the process of identifying keywords and phrases that are most frequently searched for, in various search engines, and choosing from amongst them, the keywords that are least used by competitors. Working in close coordination with our clients, we identify, evaluate and generate a list of possible keywords that can be used to gain targeted traffic.
Link Building
Link building is the process of increasing the link
popularity of a website i.e. increasing the number
of links pointing to the website from other
websites, which in turn, will lead to an increase in
site traffic and visibility in search engines. |
|
Sitemaps
Sitemaps are a means to inform search engines about
all the web pages within a website that are
available for crawling. It is an XML file containing
a list of URLs and additional information about each
URL, such as time stamp of last update, frequency of
change and its relative importance within the
website. The aim of sitemap submission is to reduce
the time between releasing updated and new content
and the fetch by a search engine crawler.
Website Optimization
Features such as usability, navigation, content etc
play an important role in generating traffic to a
website. Our SEO experts analyze, evaluate, and
optimize the website against the various features so
as to increase site traffic. Web analytics software
is used to analyze the behavior of users within a
website and identify problems areas thereby enabling
appropriate corrective action to be taken. Website
optimization involves optimizing page weight to
ensure faster loading time which in turn will lead
to more number of users accessing the site.
Search engines find it difficult to index web pages that rely heavily on the use of frames and flash animations to display content. In such cases we either offer to rework the website without making much use of frames and flash or we offer clients a work-around solution wherein the text contained in the flash animations and framesets is used to create additional HTML pages thereby enabling the website to be crawled and indexed against those pages.
RSS Feeds
A part of our effective search engine optimization
strategy is to make use and take advantage of RSS
feeds in distributing content. Well managed and
optimized RSS feeds enable web sites to generate
site traffic and increase website ranking and
exposure.
Multilingual SEO
In order to enable companies to reach out to a larger non-English speaking audience base, websites need to be optimized for multilingual search engines. Translation is one of the key tasks in Multilingual Search Engine Optimization as it enables websites to be easily found in localized search engines. Instead of literal translations, specific rules of each language are applied and keywords are translated to actual popular industry specific keywords prevalent in each country. The extensive multilingual keyword research conducted by Icreon ensures that the most appropriate foreign language equivalents of keywords are chosen.
Submission to Search Engines
Our SEO team is responsible for submitting and
registering the website and pages to both paid and
free search engines and directory listings.
Reports
Detailed reports such as site positioning, page ranking, link popularity, log analysis, site traffic, directory and article submission etc are generated on a monthly and quarterly basis thereby enabling clients to monitor and track the rankings of their websites.
Maintenance
To maintain top ranking for websites, we constantly monitor these websites and make appropriate modifications and resubmit the same as and when required.
|
| |
| |
|
PAY PER CLICK SEARCH ENGINE ADVERTISING
Pay per click (AdWords in Google and Overture in Yahoo) is a search engine marketing mechanism through which payments are made on the basis of number of clicks (the number of visitors accessing the specified website) via the specified links. Websites can bid on keywords or search terms and get listed for those keywords in search engines such as Google and Yahoo. These are also known as sponsored links. The ranking of websites within the sponsored links is based on number of clicks to the website. Our SEO experts help clients in identifying the best keywords and placing bids for the same, in search engines. Weekly reports detailing click-throughs and site traffic are generated and sent to clients thereby enabling effective monitoring.
|
| |
| |
E-MAIL MARKETING
E-mail marketing is a search engine marketing technique to increase website awareness and exposure, in order to increase in site traffic. Effective e-mail marketing involves researching and identifying a potential customer base, for the products and services on offer, and targeting them via e-mail and newsletter campaigns.
At Icreon, we conduct detailed research to identify the target customer base and create effective campaigns that enable clients to build brand awareness, enhance relationships with customers and reach out to potential customers in a cost effective manner. |
| |
| |
BANNER ADS
Banner ads for search engine marketing are a method of increasing website exposure and traffic by exchanging ads with other websites. It entails embedding an advertisement into the web pages and linking it to the web site of the advertiser. The services provides by Icreon include: creation of the banner ads, contacting the relevant web masters to exchange ads, and generating detailed monthly reports for site traffic etc. |
| |
| |
AFFILIATE MARKETING
Affiliate marketing is a method by which advertisers pay website owners (affiliates), a commission for every sale generated when a customer was directed to their site from the affiliate's site. Icreon provides clients the opportunity to run affiliate programs and help them in monitoring and tracking members of the affiliate program. We provide promotion services such as e-mail marketing to increase awareness about the affiliate program. Detailed reports regarding payments, revenue, site traffic as a result of the affiliate program etc are generated at regular intervals. |
| |
|
|
|
|
| |
"To be perfectly honest, I have
never experienced anything like what it has been like to work
with Icreon. In Today's world of parasite software delvelopers
waiting to take your money rather than build your dream, Icreon
are a breath of fresh mountain air. There is something special
about Icreon - something to do with its people and I have learnt
so many new skills even simply working alongside them..." |
|
| |
|
|
| |
|
|
|
|
|
| |
HOMES ALONE
Vertical - Real Estate
Platform - Linux/PHP |
|
|
| |
NATIONAL GEOGRAPHIC CHANNEL
Vertical - Entertainment & Media
Platform - Microsoft.net |
|
| |
|
|
| |
|
|
|
|
|
| |
OVERVIEW
(Web Page) |
|
| |
|
|
| |
QUALITY
PROCESSES
(Web Page) |
|
| |
|
|
| |
ENGAGEMENT
MODELS
(Web
Page) |
|
| |
|
|
| |
CASE
STUDIES
(Web
Page) |
|
| |
|
|
| |
OFF
SHORE DEVELOPMENT - OVERVIEW
(Web
Page) |
|
| |
|
|
| |
OUTSOURCING
ISSUES
(Web
Page) |
|
| |
|
|
|
