This has made it essential for any brands or business to undertake innovative mobile marketing campaigns to reach out to their target audiences quickly and easily. One such solution is “Microsoft Tagging”.

Introduced by Microsoft, this cost effective marketing solution is now being adopted by organizations as a great add-on to their traditional and offline marketing campaigns because of its ability to access and share useful content related to the brands and business, even when off-line.

What are Microsoft Tags?
Microsoft Tags are high capacity colour barcodes or ‘’tags’’ which are scanned using mobile phone cameras. Available free of cost for users, the Microsoft Tag reader software can read the scanned tag and launch a specific interaction that has been encoded within that tag.

Using this technology, customised tags can be generated, which can have product/service based information, instructions, promotions, coupons, and many more, embedded into it. These then can be printed on billboards, newspapers, magazines, books etc, to share content with the target audience. For example, a tag on your company advert, upon scanning can automatically be directed to your company website or install a vCard with your contact details; the possibilities are endless. 

Why are “Tags” an optimum medium for brand promotion or a marketing campaign?
Microsoft Tag is a revolutionary direct response marketing tool. It enhances traditional marketing campaigns and also provides detailed analytics allowing businesses to track the effectiveness of their campaigns. These help in providing a richer and more engaging experience to your customers, even when they are on the go!
Take a look at some of the reasons why it is an ideal solution for a marketing and brand promotion campaign:

• Customizable: Based on certain guidelines, one can customize the tags both in terms of images used as well as the experience behind them. For example, tags can be customized in areas like background image, design, colour, tag images, tag content etc. One can even integrate symbols in the design, resize and crop it.
• Content Change at the discretion of the Marketer: The tagging technology enables one to change the content associated with that tag at any point of time.
• Offline to online connectivity: The tags have the ability to link offline campaigns to online ones, thereby adding a great value to your marketing campaigns. These customizable barcodes can be displayed anywhere and connected to anything from entertainment to information on your mobile device.
• Tracking Capabilities: Microsoft provides extensive reporting and tracking capabilities to monitor the effectiveness of your tags based campaigns.
• Place anywhere: Be it a newspaper to a t-shirt, the tags can be placed on almost anything.
• Cost Effective: It is a cost effective option and a great enhancer of your marketing campaigns.
• Platform neutral: The Tag reader software can run on all major mobile phones.

Icreon’s Capabilities:
We always offer what’s latest in technology to our clients to help them leverage the potential of technology to further their business goals; and this we have done so by adding Microsoft Tag in our portfolio of services.

Through it, Icreon now offers integrated digital marketing and mobile solutions to our clients, where our Microsoft Tag experts take on a consultative role to recommend a strategy that best represents your brand or business or the specific marketing campaign. Based on the recommended strategy, our experts will then create, manage and implement custom tags that will take your marketing campaign efforts several degrees higher.

Let’s discover and share by connecting the real with the digital!