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The retail industry encompasses sale of merchandise or services from physical locations such as departmental stores and kiosks or from virtual storefronts on the internet or through mail-orders.

Internet, with its ability to reach a larger number of potential customers at a fairly low cost, has become a powerful tool for the retail industry. Realizing the potential of the internet and its comparative advantages over traditional means has led many companies to retail products and services online. Convenience, ease of use, larger variety and cheaper prices are some of the reasons why customers are turning to the internet to shop. The popularity of online retailing is mainly due to its speed and ease of use. Retailing products and services online has enables retailers to reach our to a global customer base and increase their profits.

The growth and advancements in technology have enabled retail companies to easily and effectively automate their business processes. Automation improves transactional efficiency of processes, speeds up business-to-business communication and significantly reduces operating costs. Our solutions enable retailers to improve their services and operations.

Point-of-Sales (POS) applications
The place where a retail transaction occurs is called a point of sale e.g. checkout counter at departmental stores, kiosks, shops etc. A point-of-sale system combines hardware and software to enable a retail transaction to take place. The hardware components in a POS system include credit cared devices, bar code scanners, invoice printers etc. The software component is the application that integrates various hardware components during a sale transaction. It includes point-of-sale tasks as well as integrated accounting, CRM and inventory management solutions. The POS application also includes invoicing features to generate bills and invoices. The invoicing feature includes items and prices in a sale and also handles taxes, voids and various payment options including credit card processing.

	Helps increase productivity by reducing the time spent on doing paper work.
	Transactions can be performed more efficiently. Bar code scanners speed up the process of checking out of items
	POS systems help increase sales and reduce shrinkage and waste of inventory.
	Improves customer services through targeted marketing, promotions, reward points, discount coupons etc.
	Generate extensive reports of inventory, purchase orders and thereby make it easier to track inventory, forecast sales trends etc.

Customer Relationship Management (CRM)
CRM is a business strategy that helps companies in increasing their profits by putting customers’ needs at the center of the organization. CRM involves managing and storing customer related information, both sales and service related, to enable companies to provide better services to them. CRM solutions enable companies to create and maintain relationships with customers by tracking their interests, requirements and buying patterns.

	Every transaction and interaction with a customer is stored in a customer database.
	Automates the sales, services and marketing processes
	Helps companies to increase revenue through improved customer satisfaction
	Provides better understanding of customers, based on their purchasing patterns, demographics etc
	Customer data can be studied and analyzed to design targeted marketing campaigns, forecast trends, product evaluation and development etc
	Provides efficient communication with customers across a variety of communication channels
	Customer history can be retrieved at the time of interaction.

Inventory Management
An inventory management system enables retail companies to manage and maintain their stock of goods and merchandise procured from wholesalers or directly from manufactures and meant for sale to consumers. Inventory management systems provide information to efficiently manage and utilize merchandise. It gives companies the power to act more responsively to their customers’ demands, track and monitor events and processes across the supply chain, and reduce inventory costs.

	Enables retailers to maintain and keep track of their stocks which results in shorter lead times and increased sales
	Extensive reporting for item pricing, stock status, turnover etc can be generated
	Enables retailers to forecast sales trends, formulate purchasing and sales policies, pricing methods