With Social Media Optimization (SMO) you can know, understand and interact with your customer like never before!
SMO is adding a new dimension in marketing by using the power of social media platform. Social networking sites like Facebook is adding millions of new users every year, hence advertising on it will automatically give you access to millions of potential customers. This is a clear indication that the importance of social media as an effective marketing tool is only going to increase further. Opportunities are huge and possibilities are endless, the only thing that needs to be made is a right decision.
The success of social media is the result of acceptance of web as a preferred medium of communication among the masses. Outsourcing social media optimization services for promoting products and services will surely result in improved bottom lines for most companies.
Benefits of using social media for businesses –
- Helps in establishing brand visibility
- Cost of marketing is greatly reduced
- Helps in conducting market research
- Companies can stay in direct touch with their clients
- Social media also helps in promoting job opportunities
How Icreon is helping its clients in harnessing the ever growing influence of social media?
Icreon designs strategies specifically to suit the exact requirements of our clients to make the end user an active participant in product promotion campaign. Our marketing efforts are aligned with other promotional activities being undertaken by your company to make the campaign more consistent and organized.
Our long term view is to improve the brand value and perception of our client among the target audiences. For it we ensure that the promotion is non intrusive and subtle.
Some of the services offered by us are:
- Develop Facebook applications in house for bringing more exclusivity and focus in our campaigns. Developing applications in house means that creativity is not restricted by functionality.
- Using popular social networks like Facebook, Twitter etc. to your best advantage!
- Creating and maintaining blogs to make the campaign more personal.
- To increase interaction and user participation we build online communities like forums and groups.
- Using multimedia websites like YouTube and Daily Motion for creating more awareness.
SMO for National Geographic Channel (NGC)
The leading Media & entertainment channels approached Icreon to help them utilise the potential of social media to interact with the audience and learn what they liked.
To begin with we linked their FB fan page with their Twitter account. Daily updates were posted on them to notify/alert viewers about the shows. However, to feel the pulse of the public, Icreon suggested NGC to promote various events/show. Some of these include:
- Promote Earth Day as a special program for their viewers. This was suggested as Icreon is sensitized to the issue of climate change and believes in sustainability; and thought the vision behind Earth Day was an apt way of engaging people to be passionate about making a difference. An exclusive social media campaign was conceptualized and implemented to raise awareness about Earth Day amongst its fans on the theme of What you do Counts!
- Promote Flight of the Hawkz - an adventure reality series. For this a special premiere of the first episode of the show was organized for viewers on Facebook. This was called the premiere as it was aired two days before the telecast of the show on TV.
- Designed and developed Facebook Schedule & Reminder Application to allow usersto browse through the TV schedule of NGC and set alerts/reminders of their favouite programs.
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